Posts Tagged Apple
Like most of you, I learned about the passing of Steve Jobs as the news broke yesterday. I was in a restaurant when the screen flashed the “breaking news” tag line followed by “Steve Jobs dies at 56 (1955-2011).” In my 35 years on this earth, I have never met Mr. Jobs. I know, it’s incredible to think that somehow I missed the same circles he ran in. The truth is, he ran in circles that just happened to be around most of us. He brought an insight to the technology world that many other tech companies still do not understand. His belief was that you should relentlessly focus on the customer and then all of the other ancillary stuff would fall into place. He had a vision for what products and services should be. He did not need to test them with a focus group, because he knew what people desired. He didn’t try to solve a problem with technology first, instead Steve worked backwards started with the customer first. Most companies fail to do that even today. In fact, I can only think of a few that think of the customer first … Google, Amazon, and my favorite company Zappos.
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